Jersey Shore Breweries: Whitechapel Projects Review

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The Whitechapel Projects in Long Branch is a new and quite amazing spot. It’s like an art project, a sprawling space with a trendy design, and of course great beer and food. Like Triumph, it doesn’t sell beer off-premises, it’s only for on-site consumption, which means they can have a restaurant as well. That makes it a lot more attractive and it should easily become one of the hottest spots in Monmouth County.

Located on 2nd Avenue, steps from the beach and Pier Village, right in between the municipal parking lots, it’s an easy destination when leaving the beach (especially if you’re parked in those lots). The space is huge. When you enter it’s the European-looking Courtyard, surrounded by the tall brick walls of an old abandoned warehouse. Then it’s the inside brewpub, as well as the live concerts room. And on the other side it’s the Yard, with lounge chairs, picnic tables, another bar, and an outdoor grill. Throughout the venue, you’ll find cool murals, graffiti art and other trendy design elements.

The brewery serves a few of their own beers, as well as a few brews from other places. Their own offerings are very good. Here’s what I tasted at my June 2019 visit:

• Raspberry Citra IPA – This was my favorite, an amazing mix of fruit flavors, including oranges, lemons and raspberries. It’s smooth and creamy, but with a nice kick at 6.7%.
• Belgian Golden Strong – It was indeed strong at 10%, however it’s smooth with some light tropical aromas.
• American Ale – Another great brew, only 5.3% but with great flavors and some slight hoppiness. Could be a favorite summer beer, light and refreshing.
• Red Ale – The only one I wasn’t crazy about. Supposed to be quite hoppy at 6.6%, however it felt too light and tasteless.

The food was also amazing. I had a delicious serving of poutine fries with short rib and fried egg, while my wife had a roasted red beet petatou with fried goat cheese. And also a corn on the cob from the outside grill, with garlic and olive oil. The rest of the menu included a variety of foods like langos, moules frites, Mississippi roast, langos-wrapped burger, clam roll, vegan banh mi and much more.

Whitechapel Projects should easily become a prime spot both for locals and for shore travelers on a break from the beach. If you love outdoors dining, it’s a must go. I’ll definitely be back and I’m curious if they rotate their brews or add any more, because I liked what I tried so far.