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Jersey Shore’s Largest Icon Unveiled in Asbury Park

On July 20th, the Jersey Shore's largest ICON (a giant lifeguard chair) was unveiled on the Asbury Park boardwalk

Jersey Shore's Largest ICON in Asbury ParkToday, July 20th, 2011, we had the pleasure to attend the unveiling of Jersey Shore’s largest icon. A program created by the Jersey Shore Conventions and Visitors Bureau, the “ICON” is a lifeguard chair with a message that invites people to text codes to a phone number in order to be eligible to win a free vacation at the shore. The JSCVB is thus continuing its mission to promote the Jersey Shore region as a destination for individuals and families, businesses and organizations.

Asbury Park boardwalk, summer of 2011

The events began at the Passion Group’s Cookman Ave HQ in Asbury Park, with a short presentation by Gary Pollack from the JSCVB and Grace Hanlon, Director of the NJ Division of Tourism. Then the guests were shuttled to the Asbury Park boardwalk, which looked gorgeous on this very sunny day. Right there on the beach stood a giant 15-feet tall lifeguard chair, which is the largest “icon”.

Jersey Shore's Largest Icon Media Conference in Asbury Park

Grace Hanlon, Tom Gilmour and Mary Pat Angelini

The guest speakers included Assemblywoman Mary Pat Angelini, Assemblyman Dave Wolfe, Grace Hanlon, Tom Gilmour from the Asbury Park Chamber of Commerce, and representatives from the JSCVB. They all stressed the importance of tourism in the shore area’s economy, and appreciated everybody’s efforts in promoting Jersey Shore travel. Then they proceeded to the ribbon cutting, thus marking a new step into social media by the Monmouth and Northern Ocean counties’ DMO.

Asbury Park Boardwalk ICON Ribbon Cutting

If you’re looking to rent a house at the shore, check out, Jersey Shore’s biggest vacation rentals resource. It lists hundreds of rental homes and condos from Sandy Hook all the way down to Cape May (including Belmar, Point Pleasant, Seaside Heights, Ocean City, Long Beach Island, Atlantic City or the Wildwoods). It’s a one-stop website for planning your Jersey Shore vacation, featuring beach information, weather updates and more! And of course, it has a full list of all the Jersey Shore events this year.


In the end, please enjoy a few snapshots of Cookman Ave and of the Asbury Park boardwalk:

Cookman Ave in Asbury Park

Sand Witch Shop on the Asbury Park beach

Jersey Shore Vacations: Asbury Park Convention Hall

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