President & CEO of Morey’s Piers & Beachfront Waterparks is First IAAPA Chairman on Record to Visit More Than 100 Amusement Parks & Facilities During One-Year Leadership
On November 19, Will Morey passed on the International Association of Amusement Parks and Attractions (IAAPA) chairmanship gavel to Mario Mamon, (chairman and president of Enchanted Kingdom in the Philippines) during the IAAPA Attractions Expo 2013 in Orlando, FL, closing a milestone year for both the president and CEO of Morey’s Piers and the amusement industry association.
When taking the reigns as chairman of IAAPA in late 2012, Morey kicked off an aggressive 2013 member visit “around the world in 100 days” campaign, and by the end of his tenure became the first IAAPA chairman to visit more than 100 amusement parks, facilities, industry manufacturers and attractions around the world. Traveling to 11 countries, Morey’s visits ranged from Ski Dubai (the Middle East’s famous indoor ski facility) and Resorts World in Singapore, to Puy du Fou and Futuroscope parks in France, as well as parks in Germany, Chile, Brazil, Phillipines, Indonesia, Colombia, and several other domestic attractions across North America including smaller, family owned and operated facilities.
For the first time in IAAPA’s nearly 100 year history, an International IAAPA Board of Directors meeting was held in New Jersey in June, bringing heightened awareness of the re-emerging Jersey Shore during a crucial recovery period post Hurricane Sandy. The four-day summit hosted by Morey brought nearly 30 of the amusement park industry’s top leaders from 14 nations around the globe to Morey’s Piers in the Wildwoods, NJ for executive meetings, site tours and visits along the Jersey coastline. The meeting was also the site of the Board’s approval of the association’s new Global Governance Plan, the effort of a task force chaired by Morey.
Morey used his chairmanship as an opportunity to bring amplified advocacy and recovery efforts to the member attractions up the eastern seaboard. While Morey’s Piers was mercifully spared Sandy’s wrath, having Morey on the ground in the heart of the troubled zone proved helpful to members in the affected areas, as Morey led tours that brought IAAPA executives to parks impacted by the hurricane, such as Coney Island, Keansburg and Point Pleasant. These fact finding visits served to determine what assistance and services the parks required for their rebuilding efforts. As part of the post-storm meetings, IAAPA worked with state and federal officials to help ensure local operators were provided assistance in a timely manner.
“It has been a fascinating and rewarding ride,” added Morey about his duties as chairman. “IAAPA has become a truly global association and I’m honored to have worked with many of the world’s leading amusement industry influencers and to visit such diverse facilities all over the globe. I traveled well over 75,000 miles and learned a great deal in my year as chairman, and look forward to working with the Morey’s Piers team on ways to implement some of these innovations and findings at our boardwalk attraction.”
More than 25 team members from Morey’s Piers attended the IAAPA Attractions Expo 2013 in Orlando, FL from November 18-22, 2013, to gather information on the newest amusement park trends and technologies and get a first look at new products to keep the company competitive in the industry. During the highly attended, five-day conference, Morey and his brother and business partner, Jack Morey, hosted a seminar entitled “The Power of Yin & Yang,” outlining the successes and challenges of their business model and how two brothers with opposite work styles operate the well-known Morey’s Piers, which spans more than 18 acres including three amusement piers and two waterparks, and employs over 1,500 people during the summer.
As IAAPA chairman, Morey represented the industry’s leading trade association with more than 4,500 facility, supplier and individual members from 97 countries. By latest estimates, revenues for the global theme park industry are $24 billion with attendance numbers exceeding 770 million. The market in the US comprises roughly half of that with annual revenues of $12 billion and attendance of 300 million.
About Morey’s Piers
Morey’s Piers, located on the boardwalk in the Wildwoods, New Jersey is a classic seaside amusement park, family owned and operated since 1969. Voted Top 3 for Best seaside amusement park in the world by Amusement Today, Morey’s Piers has over 100 rides and attractions spanning over eighteen acres along six beach blocks and includes three amusement piers and two beachfront waterparks. Convenient to the major population centers of the Northeast, yet a world apart, Morey’s Piers along with Morey Resorts combines the pure joy of an amusement park, the sights and sounds of a classic boardwalk, outstanding accommodations, together with the rhythm of beach life. Visit them at Surfside Pier, featuring the Ocean Oasis Waterpark and Beach Club at 25th Avenue, Mariner’s Landing Pier, featuring Raging Waters Waterpark at Schellenger Avenue, and Adventure Pier at Spencer Avenue. For more information, visit www.moreyspiers.com or phone (609) 522-3900.
The International Association of Amusement Parks and Attractions (IAAPA) is the premier trade association for the attractions industry worldwide. Founded in 1918, IAAPA is the largest international trade association for permanently situated amusement facilities and attractions and is dedicated to the preservation and prosperity of the attractions industry. IAAPA represents more than 4,500 facility, supplier, and individual members from more than 90 countries. Member facilities include amusement/theme parks, water parks, attractions, family entertainment centers, zoos, aquariums, museums, science centers, resorts, and casinos. IAAPA is a nonprofit organization. Revenue generated for the association by its involvement in trade shows and other activities are returned to the association to fund services for its members and the industry. The association’s global headquarters is in Alexandria, Virginia, United States. The association maintains regional offices in Brussels, Mexico City, and Hong Kong. Visit www.IAAPA.org.
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