It is with great pride that the Jetty Rock Foundation, Spice It Up, and Shore Point Distribution announce the second annual Hop Sauce Festival. This growing and thoughtfully curated event will take place Saturday, May 30, at the Taylor Avenue Waterfront, Beach Haven to bring together gourmet hot sauces, over 25 craft beers, delicious food from local vendors, seven original bands, and a host of creative new additions including artwork, pre-events, live tattooing, afterparties and an impressive list of new sponsors.
In 2014, the Jetty Rock Foundation estimated an attendance of 1,500, but the buzz around the festival brought in an unprecedented crowd of over 3,000. In the time since, new partners both local and national have lined up to be a part of this progressive-minded festival that celebrates the beginning of another summer on Long Beach Island.
Since it’s inception, the Hop Sauce Festival has focused on several goals. The main idea was to create a new community-oriented event. The aim was to generate revenue during the traditionally “slow” weekend after Memorial Day, and introduce LBI to a new forward thinking demographic that appreciated hand-crafted flavors, cutting-edge music, and microbrews. The massive turnout not only included residents and several generations of families who come to LBI year after year, but also those who were turned on to Island for the first time by this festival. Rave reviews from Beach Haven locals to Canadian festivalgoers proved the event directors achieved their objectives.
“Everyone I spoke to just raved about Hop Sauce. I heard: ‘You’re going to have it ever year, Right? I had so much fun. It was such a well run event. It’s going to be the Chowderfest of the spring.’ From the mayor, to the police chief to my customers, it was a total success and a welcomed breath of fresh air. It brought some new life to Beach Haven,” says Event Director Regina Lotito, owner of Spice It Up Gourmet Hot Sauce in Beach Haven.
“The direction we are going in is to maintain our format and just make improvements. On the whole, the event went very well last year and only some minor adjustments had to be made. We are about moving forward and keeping things fresh. Growth is exciting but I have faith in our team that we will continue to accomplish our goals each year. I expect to have the same happy tears this year as I did last year as I look at the crowd,” Lotito added.
Local eateries like the Black Whale Bar & Fish House, Country Kettle, Buckalew’s, the Dutchman’s Brauhaus, El Swell, the Arlington, the Chicken or the Egg, Barry’s Do Me a Flavor, Tuckers Tavern, the Sea Shell and Living on the Veg will be serving food to pair with gourmet hot sauces from Born to Hula, Heartbreaking Dawns, Red Hawk Premium Peppers, Hanksauce, Whitehouse Station, High River Sauces, Jak Jeckel Pepper Sauce, Voodoo Chile, ‘Cue Culture, Rippin Red, World Famous Hot Sauce, the Jam Stand, Gemini Crow, FeeltheFlavor-Bonfatto’s Specialty Sauces, and Deception Salsa, as well as Messy Brine Pickles and the Righteous Felon Jerky Cartel. In addition, this year, Kettle will provide their natural chips for sauce tasting.
This event is an opportunity to expose emerging music acts from the Tri-State area, a break from the heavy rotation of LBI cover bands. Hop Sauce is partnering with Volkswagen of Toms River to present a line up of original bands to include Bobcat Rob Armenti, the Yetis, Stone Cold Fox, Ski Lodge, Leisure Cruise, Savoir Adore, and headliner, Jukebox the Ghost, who played Conan earlier this year.
With the expansion of Hop Sauce’s relationship with Shore Point Distribution, the big top tent will feature tasting from some of the best craft breweries around the country. New this year is the Indie Craft Beer tent, which will give beer aficionados a chance to sample microbrews from the smaller, independent brewers of the region. Patrons must be 21+ to sample craft beers.
A portion of the proceeds from Hop Sauce will benefit the Jetty Rock Foundation, the non-profit division of the lifestyle apparel brand, which is dedicated to beautifying the Long Beach Island and Mainland communities, fostering art and culture, and directing aid to locals in need. Following Hop Sauce 2014, Jetty Rock donated $25,000 in technology to Long Beach Island School Districts, including 50 iPads to be used in the newly designated “Jetty Rock Tech Labs.”
Event directors, food vendors, beer brewers, and musicians will be available for interviews. For the most up to date information, please visit Hopsaucefest.com and follow the official social outlets: facebook.com/hopsaucefest and @hopsaucefest on Instagram and Twitter.
Photo credits: Ryan Johnson for Ann Coen Photography.
About Jetty: The Jetty Rock Foundation is the registered non-profit arm of the Jetty brand, a grassroots company with a special touch of NJ garage must and dust. Jetty prints most of our own apparel in-house using an eco-friendly, water-based discharge ink system, currently selling in 100 retailers in North America and Europe, formed with the intention of supporting athletes, artists, travelers, and musicians while spreading positive energy. Knowing that they have accomplished these things and motivated many to do the same is the blood of The Jetty LifeTM. Please feel free to contact Jetty for information about events, The Jetty Rock Foundation, or Eco-friendly screenprinting services. Phone: 800.900.6435 or fax: 928.438.6825 or email: email@example.com.
About Spice It Up: Spice It Up is located on Long Beach Island, NJ in Beach Haven, and is part of the Bay Village family of shops. Our mission is to provide our community and visitors with the ingredients necessary to make every meal or dessert special. We will offer a global experience at the beach, while inviting you to be part of our extended family. Spice It Up believes in community, and we know that working together is fundamental to sharing a good meal. facebook.com/spiceituplbi; Phone: 609.492.1240 or email: firstname.lastname@example.org.
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